Roofing contractors are experts in their field; however, for any roofer to get new customers, they need to market themselves on a local basis.
For many, getting involved in roofing company SEO can seem like learning a foreign language.
Where should a contractor even start learning about roofing SEO?
Where Should A Roofer Begin?
While SEO marketing does cover a broad range of topics and techniques, this bit of SEO help for roofing contractors can assist roofers just wading into the waters of online marketing to get started on the right foot.
These roofing company SEO best practices can help any roofing contractor understand and implement the basics, so they have a solid foundation to improve upon.
- Keywords and Keyword Research - Keywords are essential for good roofing company SEO, but they are not chosen at random. Good keyword choice requires putting time and effort into keyword research to find the ones that will be most effective for a specific roofing contractor in a specific market.
- High-Quality Content - Those keywords should be used in the creation of high-quality website and blog content that raises brand awareness by answering people’s questions and providing them with valuable information. The better the content, the more interest a roofer’s website will get, both from local searchers and the search algorithm.
- On-Page Optimization - Along with using good keywords, roofers SEO must also address on-page optimization that helps Google’s search algorithm find and interpret those pages more easily. Using standard headers, meta-text, user-friendly navigation and website features, fast page load speeds, and more, users and the search algorithm can both more easily access that information, earning more quality and authority points from the search algorithm.
- Link Building - “White hat” link building means attracting incoming links from other respected websites as opposed to the common but discouraged practice of buying low-quality links just to have a few inbound links. The higher the quality of the inbound link, the more positively that link is seen by the search algorithm. The best way to get organic inbound links is to publish high-quality content and then disperse it in various ways including social media, blogs, and email newsletters.
Roofing contractors who focus on these four basic elements in roofing company SEO can gradually improve their standings in the search results and start to rank higher than their local competitors.
To learn more about these practices and to learn more about SEO help for roofing contractors, roofers can contact an experienced digital marketing service for guidance!